The New Value Equation for Insights

There’s no shortage of conversation about AI and the future of insights. We wanted to get past the headlines and hear directly from the people navigating it. Over several months, we sat down with 12 senior insights and analytics leaders from major organizations, including Fortune 500 companies. We paired those conversations with a deep dive into industry research.


Insights Next brings together what we heard, what we learned, and what we believe it means for the profession. It looks at where insights is headed, what clients will value most, and how the role is evolving. Whether you lead a function, do the work, or help organizations make better decisions, there’s something here for you.