The M&A Branding Playbook

To activate the full potential of a merger or acquisition, leadership teams must seize opportunity and manage risk across a range of dimensions.

Within this endeavor, branding is a critical – and often overlooked – work stream. M&A branding is the process of defining the core elements of the go forward brand(s) and navigating the path to get there.


  • Why is M&A Branding So Important?
  • Start With Listening
  • Make and Document Key Choice
  • Build From the Inside Out
  • Make it Real for Customers
  • Get Started on the M&A Branding Journey

This piece is designed to educate decision-makers on M&A branding best practices.